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CAMERA

SONY Alpha ILCE-7M4 Full Frame Mirrorless Camera Body

Original price was: ₹242,490.00.Current price is: ₹172,000.00.

The Sony A7 IV is a powerful full-frame mirrorless camera designed for creators who want exceptional image quality and advanced performance. It features a 33-megapixel sensor, fast and accurate autofocus with Real-time Eye AF, 4K 60p video recording, and improved colour science, making it ideal for photography, videography, and hybrid shooting. With enhanced ergonomics, better heat management, and flexible connectivity, the A7 IV is a reliable all-rounder for professionals and enthusiasts alike.

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Category: CAMERA

The Sony A7 IV is a highly advanced full-frame mirrorless camera designed for serious photographers and hybrid creators who demand exceptional performance in every shooting scenario. Powered by a newly developed 33MP Exmor R CMOS sensor and the lightning-fast BIONZ XR image processor, it produces stunningly detailed images with outstanding dynamic range and low-noise performance. Whether you’re capturing portraits, landscapes, weddings, or fast action, the A7 IV delivers crisp, vibrant results straight out of the camera with its improved colour science and customizable picture profiles.

For video creators, the A7 IV is a powerhouse that offers oversampled 4K 30p from 7K, cinematic S-Cinetone colour, and 10-bit 4:2:2 internal recording for maximum grading flexibility. It also supports 4K 60p in Super 35 mode, making it ideal for slow motion and professional workflows. The camera’s advanced autofocus system—with Real-time Eye AF for humans, animals, and birds—ensures precise subject tracking across 759 phase-detection points. Enhanced heat management and unlimited recording make it perfectly suited for long shoots, interviews, events, and YouTube content creation without worrying about overheating.

Built with usability in mind, the Sony A7 IV features a deeper, more comfortable grip, a fully articulating vari-angle touchscreen, and the redesigned menu system for quick, intuitive operation. Dual card slots support CFexpress Type A and SD cards, providing flexibility and security for professional shoots. With improved Wi-Fi, USB-C streaming, Bluetooth, and tethering options, the A7 IV fits seamlessly into modern workflows. Whether you’re a content creator, filmmaker, or photographer upgrading from older systems, the A7 IV stands out as one of the most versatile and reliable hybrid cameras available today.

Whats in the box ?

The camera body itself
Rechargeable battery pack (NP-FZ100)
AC adapter + power cord (for charging)
Body cap (for E-mount when no lens attached)
Accessory-shoe (hot-shoe) cap
Eyepiece cup (for the viewfinder)
Shoulder strap
USB-A to USB-C cable (for data transfer / charging)

FAQ(Frequently Asked Questions)

1. Is the Sony A7 IV good for both photography and video?

Yes, the A7 IV is designed as a true hybrid camera. It delivers excellent still image quality with its 33MP sensor and professional-grade 4K 10-bit video recording, making it ideal for creators who do both.

2. Does the Sony A7 IV overheat during video recording?

The A7 IV has improved heat management and generally handles long video recording sessions well, especially in 4K 30p. In very hot outdoor conditions, 4K 60p may warm up faster but is still reliable for most shoots.

3. Can I record 4K 60fps in full-frame?

4K 60p is recorded in Super 35 (APS-C crop), not full-frame.
4K 30p is full-frame oversampled from 7K.

4. Is the Sony A7 IV good for wedding photography?

Yes. With fast autofocus, great low-light performance, strong colours, and dual card slots, it is one of the most popular cameras for wedding and event photographers.

5. Which memory cards should I use?

The A7 IV supports UHS-II SD cards and CFexpress Type A cards.
CFexpress Type A is recommended for high-bitrate video.

6. Can I use my old Sony E-mount lenses?

Yes. All Sony E-mount lenses (APS-C and full-frame) are compatible.
APS-C lenses automatically switch the camera to crop mode.

7. Does the A7 IV have a fully articulating screen?

Yes, it has a flip-out vari-angle screen, suitable for vlogging and low/high-angle shots.

8. How long does the battery last?

Using the NP-FZ100 battery, average shooting time is 580–700 shots, depending on settings and usage. Video performance is also strong with this battery.

9. Can I live stream directly from the camera?

Yes. The A7 IV supports USB streaming up to 4K 15p or 1080p 60p without needing a capture card.

10. Does the camera have in-body stabilization (IBIS)?

Yes, it features 5-axis IBIS with up to 5.5 stops of stabilization, helping for handheld video and low-light photography.

Difference between Sony A7m3 and Sony A7m4

Sensor resolution	24.2 MP	33.0 MP
Processor	BIONZ X	BIONZ XR
Autofocus – Phase detection points	693 points	759 points
Eye AF / Advanced AF features	Eye AF (Human / Animal)	Eye AF (Human / Animal / Bird), Real-time tracking, AF Assist / Focus Map / Breathing compensation
Continuous shooting (burst)	10 fps; buffer ~ 79–89 RAW+JPEG (depending on settings)	10 fps; much larger buffer — up to 828 RAW+JPEG (and essentially “virtually unlimited” in many settings)
Video – Max 4K / bit-depth / codec	4K up to 30p, 8-bit 4:2:0	4K up to 60p (in Super 35 / cropped mode), 10-bit 4:2:2, plus improved profiles (e.g. S-Cinetone)
Electronic Viewfinder (EVF)	~2.36 M-dot OLED, 60 fps refresh rate	~3.68 M-dot Quad-VGA OLED, up to 120 fps refresh — sharper, smoother viewfinder performance
Storage / Card slot	Dual SD — UHS-II + UHS-I	Dual card slots: one UHS-II SD + one CFexpress Type A / UHS-II SD — faster, better for video & bursts
Connectivity / Ports	USB 3.1 (5 Gbps), HDMI type D, Wi-Fi (2.4GHz)	USB 3.2 Gen 2 (10 Gbps), full-size HDMI type A, Wi-Fi 2.4/5 GHz, LAN (with adapter) — better transfer, streaming, tethering options

Weight	0.658 kg
Dimensions	7.98 × 13.13 × 9.64 cm
Sensor Type	Exmor R CMOS
Sensor Size	35MM FULL FRAME
Effective Megapixels	33 MP
Image Processor	BIONZ XR
ISO Range	100–51200 (expandable to 50–204800)
Autofocus Features	Real-time Eye AF (Human/Animal/Bird), Real-time Tracking
Shutter Speed	1/8000 to 30 sec
Burst Shooting	Up to 10 fps
Video Resolution	4K 60p / 4K 30p oversampled from 7K
Video Format	10-bit 4:2:2, All-Intra, XAVC S-I, S-Cinetone
Stabilization	5-axis In-Body Image Stabilization
Storage	Dual Card Slots (CFexpress Type A + SD UHS-II)